I was walking through HomeDepot and overheard a salesman trying to talk to an Asian man (who had broken English). He was explaining the use of the sonic wave deterrent which claims to drive out rats. So I stopped, never ever having an opinion I could not share!
"Oh, those things never work," I said shaking my head. "Just go with the basic trap and peanut butter." I took it down and showed him the illustration on the box. I then pointed to where the bait would go...and placed the trap along the wall to show him where it would go. Although he had 5 traps in hand, I put three back and said, "just try these out first and see how they do." The man was really appreciative. In fact, before I got away, he wanted to know what to use to kill flies!
What is there about the peer who is a customer who gives an opinion? What makes the peer, who is also the stranger, so believable? Is it because I do not stand to profit? Why do we all look at the ratings box for Amazon or any other customer reviews?
State of the art literature suggests that we believe our peers, who are like us, instead of the salespeople representing the sale and the corporation.
I wonder...
is that who we believe about our values and religious beliefs?
Hmmmmm.....
In that category, the trust level drops because the peer has become the salesperson "pushing" (?) a particular belief. They are in fact selling something....
However, the reverse is true when we are seeking something and find somebody who has walked in those shoes. Is there something about Jesus because he has walked in our shoes? And when have we consulted him on the real things we want out of life!
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