An Actual Conversation
“Hello, I’d like to know what you offer on NETFLIX—where can I go to
read the inventory of possible choices?”
“Well Sir, there is a section on our website which is called
“Browse” and you can see some selections there.”
“Yes, I have the site open. I am
looking at it now. There are about 6 or so listed. Is that all you offer?”
“Oh know, we offer so many more. It’s virtually limitless.”
“Okay, but where can I go to read that inventory before I sign up?”
“Well, I think the only way you can find out is if you sign
up.”
“So, let me understand. You want
me to give you my credit card number and email address before I know what it is
I am getting?”
“Well, yes…but it is a free trial.”
So of course, the marketing ploy is to get you signed up,
get personal information which they can use, and then keep you as a customer
out of habit. Sound just a little like
the Heath Care Bill—go ahead and pass it to see what is in it? The way around the gimmick is to go to
somebody who already got hooked into it and see the inventory that way.
Jesus had that uncanny way of confronting the beliefs of
those who had signed up for their tradition and status quo without really
checking out the bill of goods—and that’s what they got—a bill of goods!
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